For example, one study published in Science in 2017 showed that “At age 5, children seemed not to differentiate between boys and girls in expectations of 'really, really smart' - childhood’s version of adult brilliance. Studies show how the messages kids receive about gender influence them at very early ages. Research indicates that these messages place children in strict boxes which can prevent them from reaching their full potential. They are receiving messages and stereotypes about how boys and girls are supposed to look and behave, not only from adults, but also from peers, books, media, and through product marketing and advertising. We communicate with children about gender from the moment they are born.
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